Lacey Blank Senior Marketing Strategy Leader

Lacey Blank
Senior Marketing Strategy Leader
My goal is to work collaboratively with our partners to ensure the success of our strategy and market development, implementation and analysis from end-to-end. Collectively we strive to create client experiences that help enhance our relationships and our clients ability to protect their business, care for their people and grow a profit. Our focus on leveraging client centered analytics to discover insights and provide better experiences is what continues to set us apart. Personally, marketing has always been my dream job and today’s endless creative avenues and trends that continue to shape the marketing landscape renews that energy daily. My all-time favorite pastime is spending a lazy weekend on the couch with the perfect film and food pairing.

Lacey's Articles

By Lacey Blank | Friday, December 2, 2022
Attorneys: Beware Trust Fund Schemes
Safety and Loss Control
Welcome to the perilous world of attorney trust fund crime. It’s where clients can be criminals and your IOLTA money can vanish instantly. Even though these schemes have existed for years, and bar associations and insurers have issued many alerts about them, lawyers still fall for them.
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By Lacey Blank | Thursday, December 1, 2022
Why Veterinarians Need Professional Liability Insurance
Veterinarians
With large judgments possible, pet parents are seeking legal remedies more frequently. In response, veterinarians are buying professional liability insurance to shield their assets against angry patients.
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By Lacey Blank | Thursday, December 1, 2022
Four Ways to Protect Your Dental Practice Against Patient Lawsuits
Dentistry
Most dentists view patient lawsuits as something that will never happen to them. But we have news for you: It can happen to you. And if you lose your case, you may be looking at a punishing financial settlement. How can you avoid patient litigation?
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By Lacey Blank | Wednesday, November 30, 2022
Dental Practice Trends after COVID-19
Dentistry
When a 100-year pandemic emerged in March 2020, most healthcare professionals knew it would be severe. Now, several years later, its long-term effects are becoming more evident.
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By Lacey Blank | Wednesday, November 30, 2022
How to Do Debt-Collection Legal Work with Less Malpractice Risk
Safety and Loss Control
Helping clients collect money owed them is a promising legal specialty. But lawyers must always comply with the Fair Debt Collections Practices Act (FDCPA).
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By Lacey Blank | Monday, November 21, 2022
What Real Estate Professionals Should Know about RESPA
Real Estate
RESPA— the Real Estate Settlement Procedures Act— assures transparency during real estate settlements. As a federal law, it prevents predatory settlements, mandating that mortgage lenders, brokers and other loan servicers offer full transparency to borrowers, avoid kickbacks and excessive referral fees and set escrow account guidelines.
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By Lacey Blank | Thursday, November 17, 2022
Top Reasons to Review Your Business Insurance Policy
Insurance Fundamentals
New business risks emerge or existing ones shrink. When your needs change, your original insurance might stop serving its intended purpose. Reviewing your policies prevents this from happening.
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By Lacey Blank | Thursday, March 24, 2022
How to Celebrate Small Business
Marketing and Customer Relations
National Small Business Week began in 1963 when President John F. Kennedy signed a Presidential Proclamation recognizing the entrepreneurial spirit and the critical role small businesses have in our country.
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By Lacey Blank | Monday, March 1, 2021
Best Practices for Growing Your Business on Social Media
Marketing and Customer Relations
Social media is becoming an important influencer for small business owners. Learn the best practices for growing your business on social media like Facebook, LinkedIn, Twitter and Instagram.
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